强强联袂，基于双方对彼此品牌发展理念的高度认可，罗曼缔克与红星美凯龙集团正式达成VIP战盟A类品牌，成为红星美凯龙集团拥有双品牌都是A类战盟品牌的两个瓷砖企业其中之一。
Strong together, based on the high level of mutual recognition of each other's brand development concept, Romantic Dick and Red Star Macalline Group formally reached a VIP war league A brand One of two ceramic tile companies.
罗曼企业董事长刘胜红（左）、红星美凯龙集团董事长车建新（右）
与红星美凯龙达成VIP战盟A类品牌，快速提升罗曼缔克的品牌形象，推动罗曼缔克国内市场进入高速发展的快车道。同时，为罗曼缔克全面布局全国高端卖场打下坚实的基础，更好地实现在红星美凯龙家居卖场规模扩张、店面数量增长、选址最优、优先使用通道、立柱、广场等，为经销商争取到最大化的资源和政策。 Reached a VIP war league A-class brand with Red Star Macalline, rapidly improving the brand image of Romantic Dick, and promoting the domestic market of Romantic Dick into a fast lane of rapid development. At the same time, it lays a solid foundation for the comprehensive deployment of high-end stores in the country, and better realizes the expansion of the scale of the Red Star Macalline furniture store, the increase in the number of stores, the optimal location, the preferential use of channels, columns, squares, etc. Businessmen strive to maximize resources and policies.
罗曼企业总经理陈焕定（左）、红星美凯龙集团招商副总李梁（右）
作为国内知名多元化高端家居建材卖场，红星美凯龙对VIP战盟A类品牌要求极高。红星美凯龙定位于中高端，目标客户为中高端客户群体，高端高质的品牌认知与罗曼缔克品牌定位、追求个性的经营战略相匹配。近年来，罗曼缔克与红星美凯龙的合作也不断加速升级，由重要的战略合作，快速升级为VIP战盟A类品牌，更多的是因为品牌价值和产品研发的飞跃发展。
As a well-known and diversified high-end home building materials store in China, Red Star Macalline has extremely high requirements for the VIP and League A brand. Red Star Macalline is positioned at the mid-to-high end, and its target customers are mid-to-high-end customer groups. The high-end and high-quality brand recognition matches the business strategy of Romantic brand positioning and pursuit of individuality. In recent years, the cooperation between Romantic and Red Star Macalline has also been continuously upgraded. From important strategic cooperation, it has been rapidly upgraded to a VIP Zhanmeng A brand, more because of the rapid development of brand value and product research and development.
随着国内消费者需求的变更，对中高端产品有着强烈的品牌需求意识。2015年，罗曼缔克开始发力国内市场，个性化产品风格和国际化品牌定位备受中高端消费者青睐。5年内，销量持续逆势增长，国内品牌专卖店数量已经达到1000多家，海外独立专卖店80多家，其中进驻红星美凯龙卖场60多家，而这个数字还在不断增长中。
With the changes in domestic consumer demand, there is a strong sense of brand demand for high-end products. In 2015, Romantic began to work on the domestic market, and its personalized product style and international brand positioning were favored by mid- to high-end consumers. Within 5 years, sales have continued to grow against the trend. The number of domestic brand stores has reached more than 1,000, and more than 80 independent overseas stores, including more than 60 Red Star Macalline stores, and this number is still growing.
上海金桥罗曼缔克红星店
上海浦东罗曼缔克红星店
乌市罗曼缔克红星店
20年来，罗曼缔克在特色精品瓷砖的路上，一直保持着强劲的竞争力。未来，不断加速品牌升级，不断优化渠道建设，为经销商争取更多资源，让经销商与企业共同快速成长。 For 20 years, Romantic has maintained a strong competitive edge on the road of special fine ceramic tiles. In the future, we will continue to accelerate brand upgrades, continuously optimize channel construction, and strive for more resources for dealers so that dealers and enterprises can grow together quickly.
