20周年最人物 深圳邓国飞,与ROMANTIC相伴的第14年:择一事,终一生
2019-12-28    阅读人数:237

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因为热爱,所以坚持。

因为坚持,所以收获。

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深圳·邓国飞,2001年开启陶瓷人生涯,从业18年,经历了陶瓷行业激荡起伏。2005年,正值罗曼缔克品牌建立初期,ROMANTIC产品风格主打国际市场,坚持做“特色精品瓷砖”,获得行业“小砖之王”称号。有别于其他厂家的“特色瓷砖”品牌营销理念与邓总的经营理念不谋而合,在这一年,邓国飞开始代理罗曼缔克。

Shenzhen Deng Guofei, who started his career as a ceramic in 2001, has been in the ceramics industry for 18 years and experienced ups and downs in the ceramics industry. In 2005, at the early stage of the establishment of the Romantik brand, ROMANTIC product styles mainly focused on the international market, insisted on being "featured boutique tiles" and won the title of "small king of bricks" in the industry. Different from other manufacturers, the brand marketing concept of “Characteristic Tiles” coincides with President Deng's business philosophy. In this year, Deng Guofei started to act as agent of Romantic.

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深圳罗曼缔克瓷砖代理商邓国飞

来了就是深圳人。

深圳,是座年轻的移民城市,中国最具活力的城市之一。

深圳,这个昔日的小渔村,

神话般地崛起座座城,奇迹般地聚起座座金山,

发展成为一个上千万人口的现代化、国际化的特大城市,

创造了世界城市发展史上的奇迹!

Here comes Shenzhen people.

Shenzhen is a young immigrant city and one of the most dynamic cities in China.

Shenzhen, this old fishing village,

Mythically rises the cities, miraculously gathers the golden mountains,

Develop into a modern, international megacity with tens of millions of people,

Created a miracle in the history of world urban development!

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择一事,终一生。

Choose one thing for life.

“与别人相比,我的优势是认准一个品牌就要专一,不好高骛远,要脚踏实地。同时遵循以诚为本、以信立业的宗旨,事事亲力亲为。良好的业内口碑,让我们拥有许多合作10年以上的客户群体”。

"Compared to others, my advantage is that to identify a brand, we need to be specific, not to be high-minded, and to be down-to-earth. At the same time, we follow the tenet of honesty and faith, and do everything ourselves. Good industry reputation, let us have Many customer groups who have been working together for more than 10 years. "

2019年,已经是邓国飞坚守ROMANTIC的第14年。14年的相伴与坚持,需要一步一个脚印,也需要十几年如一日的耐心。罗曼缔克对于这个70后来说是不同寻常的,也让他拥有了认识罗曼缔克的新角度。

2019 is the 14th year that Deng Guofei has adhered to ROMANTIC. The 14 years of companionship and persistence require one step at a time, as well as more than ten years of patience. Romantic was unusual for this post-70s generation and gave him a new perspective on Romantic.

4.jpg将近二十的陶瓷人生涯,邓国飞在深圳这个全国包容度最高的城市里,挥洒汗水,留下青春,也活成了深圳通。邓国飞集结先锋团队尽情投入,努力去搏,在深圳建有覆盖全市的8家专卖店,发展了40多家分销,选址均为核心商圈的优质商场,网点辐射整个深圳,为在深圳不同圈层打拼的都市人,打造他们向往的日常时尚生活!

For nearly 20 years as a potter, Deng Guofei spent his sweat and left youth in Shenzhen, the most tolerant city in the country, and became a Shenzhen Tong. Deng Guofei assembled the pioneer team to invest as much as possible, and worked hard to build 8 exclusive stores covering the whole city in Shenzhen, and developed more than 40 distributors. The locations are all high-quality shopping malls in core commercial areas. City people working hard in circles to create the daily fashion life they long for!

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龙岗乐安居店

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罗湖家之福店

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罗湖田贝店

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福田乐安居店

“目前,深圳消费者偏向于现代轻奢、新中式风格产品,只有极少部分消费者仍偏向欧式风格”,“300x600mm、600x1200mm、800x800mm黑白灰系列产品仍然市场主流,而900x900mm规格产品逐渐成为趋势”。鉴于深圳市场的洞察和需求,邓国飞放弃了传统批发商渠道,采用自营专卖店零售+加盟专卖店+经销商专卖区的营销模式,不仅品牌效应得到最大化扩展,销售业绩也从代理初期几万元起步做到现在过千万的销售额,成为ROMANTIC品牌的榜样力量。

"At present, Shenzhen consumers prefer modern light luxury and new Chinese style products, and only a few consumers still prefer European style." "300x600mm, 600x1200mm, 800x800mm black and white series products are still mainstream in the market, and 900x900mm specifications have gradually become the trend ". In view of the Shenzhen market's insight and demand, Deng Guofei gave up the traditional wholesaler channel and adopted the marketing model of self-owned specialty store retail + franchise store + dealer exclusive area, not only the brand effect is maximized, but the sales performance has also changed from the initial stage Starting from 10,000 yuan, it has achieved sales of over tens of millions now, and has become a role model for the ROMANTIC brand.

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宝安新福店

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龙华香江家居店

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沙井华美居店

邓总每年自费投入60万左右作为广告宣传费用,精准投放到各个高端圈层。从公交车、停车场、花园小区出入口到高速路口,从大型户外广告画到家门口的彩页单张,都能看到ROMANTIC的身影,消费者纷纷被这个颇具特色和国际范儿的品牌吸引。同时,也参加各大主流平台主办的家博会,让ROMANTIC在深圳这片热土上成为深圳人耳熟能详的高端瓷砖品牌。

Mr. Deng invests about 600,000 yuan at his own expense every year as advertising expenses, which is accurately distributed to various high-end circles. ROMANTIC can be seen from buses, parking lots, garden community entrances to high-speed intersections, from large outdoor advertising paintings to color leaflets at the doorsteps of consumers. Consumers are attracted by this distinctive and international brand. At the same time, I also participated in home fairs hosted by major mainstream platforms, making ROMANTIC a well-known high-end ceramic tile brand in Shenzhen.

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高速路口收费站LED电子屏广告

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地下停车场灯箱广告

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公交车体广告

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车体广告

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花园小区出入口

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深圳ROMANTIC在家博会

“以人为本,让员工快乐地工作”,“尊重每一位员工,把员工当兄弟姐妹”,团队是公司的核心。在团队成员的构成上,15人团队成员的年龄平均28岁左右,90后为主,敢闯敢拼,不断贡献新的营销思路,深度挖掘细分渠道,共同创下一个个了不起的业绩数字。不仅有岗位津贴、满勤奖、无差错奖、业绩奖、年终分红等等,还会奖励带薪免费旅游或学习。在2019年年度企业大型培训活动现场,从长沙、郑州、南京、沈阳,邓总带领深圳团队从未缺席,建设培养团队,激发团队的创新能力。

"People-oriented, let employees work happily", "respect each employee, treat employees as brothers and sisters", the team is the core of the company. In terms of the composition of the team members, the average age of the 15 team members is about 28 years old. After the 90s, they are daring to fight, continue to contribute new marketing ideas, dig deeper into subdivided channels, and jointly create a great number of performance figures. Not only post allowances, full attendance awards, error-free awards, performance awards, year-end dividends, etc., but also free paid travel or study. At the site of the annual corporate large-scale training activities in 2019, President Deng from Changsha, Zhengzhou, Nanjing, and Shenyang has never been absent from the Shenzhen team, building and cultivating the team, and inspiring the team's innovation ability.

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深圳ROMANTIC部分团队合影

作为ROMANTIC品牌的同行者,在企业发展征途上,邓国飞无疑是标志性的人物,他用14年的专注与行动致敬企业成立20年,与你我共勉!

As a companion of the ROMANTIC brand, Deng Guofei is undoubtedly an icon on the journey of corporate development. He pays tribute to the establishment of the company for 20 years with 14 years of dedication and action, and I encourage you!

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