凝心聚力,实现“弯道超车”! 罗曼缔克 2019年年中工作总结大会顺利召开!
2019-07-08    阅读人数:623

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2.jpg7月5日下午,罗曼企业2019年年中工作总结大会在罗曼缔克瓷砖佛山营销总部展厅顺利召开,罗曼企业全体员工共同出席了本次会议。

On the afternoon of July 5th, ROMANTIC Enterprise's mid-year work summary meeting in 2019 was successfully held at the exhibition hall of ROMANTIC Tile Foshan Marketing Headquarters. All employees of ROMANTIC Enterprise attended the meeting.

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罗曼企业董事长 刘胜红“弯道超车”我们信心十足

会上,刘董通过走访终端市场的亲身经历向大家反馈了当今行业的大环境状况,并对罗曼企业2019年逆势而进、稳步发展的情况表达了愉悦之情,刘董说道:罗曼缔克始终坚持“建店就赚钱,进店不走客”的原则如今得以实现,如今,在同行开店亏钱、经营倒闭、被迫转型的环境下,罗曼缔克瓷砖终端专卖店仍能赚钱盈利,足以证明了罗曼缔克在终端市场强大的品牌实力。

At the meeting, Liu Dong gave a feedback on the current environment of the industry through his personal experience of visiting the terminal market, and expressed his pleasure to the situation that Luoman Enterprise went against the trend in 2019 and developed steadily. Liu Dong said: ROMANTIC Gram always adheres to the principle of “making money by building a store, not entering the store”. Nowadays, in the environment of losing money, operating down, and being forced to transform, the ROMANTIC tile terminal store can still make money. It is enough to prove the strong brand strength of ROMANTIC in the terminal market.

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其次,刘董对2019年下半年终端市场销售提出指引:刘总提出,在产品研发方面,我们要紧随市场发展,打造品牌核心竞争力,结合主流消费趋势,推进产品创新,开拓满足消费者需求的新产品;关于终端专卖店,销售经理们要积极帮扶终端,开拓新渠道,引导客户从店面展示、位置、产品、价格、团队五个方面提升单店营业额;在国际贸易上,我们要做好攻坚战,持续发力,坚持“一带一路”原则,通过国外设立专卖店形式,开拓更广阔的海外市场,实现“全球同步 品质同行”的企业愿景;关于新媒体推广,要实现全网营销,鼓励全员营销,推动企业推广最大化。

Secondly, Liu Dong puts forward guidelines for the terminal market sales in the second half of 2019: Liu Zong proposed that in product research and development, we must follow the market development, build brand core competitiveness, combine mainstream consumption trends, promote product innovation, and develop and satisfy consumers. New products for demand; regarding terminal stores, sales managers should actively help the terminal, open up new channels, and guide customers to increase the turnover of single stores from five aspects: store display, location, product, price, and team; in international trade, We must do a tough battle, continue to exert strength, adhere to the "One Belt, One Road" principle, set up a store in foreign countries, open up a broader overseas market, and realize the corporate vision of "global simultaneous quality peers"; Online marketing encourages all employees to promote marketing and maximize corporate promotion.

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最后,刘董提到,2019年机遇与挑战并存,罗曼企业的家人们要凝心聚力,砥砺前行,深耕市场渠道,精耕细作,扩大市场占有率,实现弯道超车。

Finally, Mr. Liu mentioned that in 2019, opportunities and challenges coexist, and the family of Roman enterprises should concentrate on their efforts, go forward, deepen market channels, intensively cultivate, expand market share, and achieve overtaking in corners.

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罗曼企业总经理陈焕定

陈总对上半年公司取得的佳绩表示了赞许,对背后辛苦付出的后勤团队表达了谢意;其次,陈总指出,在经济和行业发展的大变局中,我们必须对未来充满希望,对罗曼企业充满信心,同时,陈总指出,2019年下半年,我们要继续加强终端销售,善于发现客户渠道优势并鼓励互相借鉴学习;加强终端店面产品展示,加强产品研发力度与深度,继续推进终端赋能,扶持终端,提高终端销售总量。

Mr. Chen expressed his appreciation for the company's success in the first half of the year and expressed gratitude to the logistics team behind the hard work. Secondly, Mr. Chen pointed out that in the big changes in economic and industrial development, we must be full of hope for the future, for the ROMANTIC enterprise. Full of confidence, at the same time, Mr. Chen pointed out that in the second half of 2019, we should continue to strengthen terminal sales, be good at discovering customer channel advantages and encourage mutual learning; strengthen terminal store product display, strengthen product research and development strength and depth, and continue to promote terminal empowerment. Support the terminal and increase the total sales of the terminal.

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罗曼企业副总经理罗海红

紧接着,各职能部门领导就上半年的工作进行了全面的总结,并对工作遇到的问题进行了反馈和提出了相应的解决方案。

Then, the leaders of various functional departments made a comprehensive summary of the work in the first half of the year, and gave feedback and proposed corresponding solutions to the problems encountered in the work.

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罗曼缔克瓷砖品牌销售总经理林仕灶

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罗曼企业出口部部长陈燕惠

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罗曼企业市场部经理郭彩宏

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年中销售冠军区域经理郑维乐

2019年下半年,我们戒骄戒躁,储蓄前行,再创新高。

In the second half of 2019, we guarded against arrogance and arrogance, saving ahead and hitting new heights.